Susan’s 25 years of experience in publishing, Internet start-ups, industry associations, conference programming and corporate advisory boards has honed her skills in sales and marketing. She brings those talents to bear for her clients in categories such as:
Sales Strategy and Territory Management Training
Start-Up Business Modeling and Scenario Planning
Angel and Venture Funding Strategy and Assistance
Digital & Traditional Marketing Planning for Customer Acquisition & Retention
NewCo Launch Planning and Public Relations Strategy
Speaker Training, Guest Hosting, Emceeing, Speaking
Corporate Presentation, DEMO and Sales Pitch Finessing
CEO Ethics and Business Issue Support
Go-To-Market Prioritization and Positioning
How do you prioritize your market segments to achieve immediate revenue without diluting your total market opportunity? How do you call on the “right” customers? What is the compelling elevator pitch that gets your company the meeting and the order? What is the right size for your sales team? What skills do they require and how can that learning be accelerated? What tools does your team need to efficiently land the best deals?
How do you position yourself successfully against your competitors? What are the right features and capabilities to offer for maximum revenue? What marketing plan is necessary to get a seat at the table without overspending? Where do you spend your precious marketing dollars to make a revenue impact? What primary research might support and accelerate sales goals?
How do you prioritize your market segments to achieve immediate revenue without diluting your total market opportunity? How do you call on the “right” customers? What is the compelling elevator pitch that gets your company the meeting and the order? What is the right size for your sales team? What skills do they require and how can that learning be accelerated? What tools does your team need to efficiently land the best deals?
How do you position yourself successfully against your competitors? What are the right features and capabilities to offer for maximum revenue? What marketing plan is necessary to get a seat at the table without overspending? Where do you spend your precious marketing dollars to make a revenue impact? What primary research might support and accelerate sales goals?
Major Account Sales Introductions and Business Development Relationships
Do you know the right people to win the ‘big’ deals? Are you reaching into the Fortune 1000 leading national advertisers at a senior level? Are you working the biggest interactive firms from the top down? Do you know where the money is and how to prioritize going after it? Do you need the credibility of strong relationships to help you get the face time you need to present your product well? Do you know how to package and price programs to maximize revenue?
Do you need introductions to venture capitalists to help fund the future growth of your organization? Are you getting press coverage from industry publications? Do you know how to hire and manage a great PR firm? Do you know the key editorial teams at your industry publications? Are you getting speaking opportunities at industry trade shows? Do you know how to increase your chances of securing them?
Susan is not currently taking on any new consulting work. Thank you.
A super-connecter, Susan is renowned for her relationships with the most interesting, accomplished people in the digital marketing and Web 2.0 business world. Through her network, she successfully creates new business opportunities for her customers and the companies on whose boards she serves.
Susan S. Bratton
Email:
susan at cendara.com
susan at cendara.com
Address:
101 First Street, Suite 351
Los Altos, CA 94022
101 First Street, Suite 351
Los Altos, CA 94022
Office:
650.948.0500
650.948.0500
